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AKC Press Release: Cherrybrook Becomes Exclusive Sponsor of the AKC Online Store

News Release




New Jersey Retailer Solidifies Position as “Top Dog” in Show Industry

(Bedminster, N.J.–April 18, 2013) — Cherrybrook Premium Pet Supplies, Bedminster, N.J., the leading provider of show dog products, has become the exclusive sponsor of the American Kennel Club (AKC) Online Store. Under the arrangement, AKC online shoppers are directed seamlessly to Cherrybrook’s storefront offering more than 27,000 quality items for pets and their owners.

Cherrybrook, an award-winning retailer, has catered to show dog handlers, groomers and pet owners since its founding in 1969, and is frequently recommended by breeders to their puppy clients. Cherrybrook’s mobile retail booth is a regular feature at the most exclusive dog shows, including The Westminster Kennel Club in New York City and The AKC/Eukanuba National Championship in Orlando.

“AKC dog lovers have always relied on Cherrybrook to help them reach their goals, whether in the show ring, at a trial or just relaxing at home. Since 1969, Cherrybrook has been providing grooming tools, toys, treats, supplements, and a wide selection of high quality products,” says Daphna Straus, AKC Vice President of Business Development. “We are delighted to haveCherrybrook as sponsor of the AKC Online Store, and we are grateful for Cherrybrook’s ongoing support.”

Cherrybrook and the AKC will work closely together to bring the best in dog supplies to their audience, and will regularly provide special offers through AKC publications like Your AKCAKC Breeder, and Family Dog. AKC shoppers, like all Cherrybrook customers, will be automatically enrolled in a buyer rewards program called The Cherrybrook Champions Club, which provides rewards certificates, coupons and other savings incentives as well as a free subscription to the company’s monthly e-newsletter.

“This AKC Online Store will allow Cherrybrook to further deepen our relationships with the AKC community,” says Roy Loomis, President of Cherrybrook.  “For decades, our business has been deeply connected to the AKC constituency at all levels. We have always prided ourselves on serving their needs with quality products, expert staff and dependable customer service. We are really pleased to bring all of these elements to the AKC Online Store.”

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Cherrybrook Premium Pet Supplies sells products online at www.cherrybrook.com, at AKC shows and at retail stores in Bedminster, Garwood and Washington, New Jersey. The company serves dog show exhibitors, breeders, groomers and caring pet owners all over the world, with an overarching commitment to pet health and customer satisfaction. For more information about Cherrybrook, visit www.cherrybrook.com.

The American Kennel Club, founded in 1884, is a not-for-profit organization which maintains the largest registry of purebred dogs in the world and oversees the sport of purebred dogs in the United States. The AKC is dedicated to upholding the integrity of its registry, promoting the sport of purebred dogs and breeding for type and function.  Along with its more than 5,000 licensed and member clubs and its affiliated organizations, the AKC advocates for the purebred dog as a family companion, advances canine health and well-being, works to protect the rights of all dog owners and promotes responsible dog ownership. More than 20,000 competitions for AKC-registered purebred dogs are held under AKC rules and regulations each year including conformation, agility, obedience, rally, tracking, herding, lure coursing, coonhound events, hunt tests, field and earthdog tests. Affiliate AKC organizations include the AKC Canine Health Foundation, AKC Companion Animal Recovery, the AKC Museum of the Dog and the AKC Humane Fund.  For more information, visit www.akc.org.

AKC, American Kennel Club, the American Kennel Club seal and design, and all associated marks and logos are trademarks, registered trademarks and service marks of The American Kennel Club, Inc.

Media Contacts:

Lisa Peterson                                                 Mary Conti

Director of Communications                          Public Relations Consultant

American Kennel Club                                    Cherrybrook

212-696-8228                                                  732-804-1928

communications@akc.org                             mcnti@aol.com


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