web analytics
Login
Subscribe
Breaking News         Delaware Water Gap KC     12/14/2014     Best In Show Judge: Anne Katona     Best In Show: GCH Telltale American Ride     Granite City KC Of St. Cloud, Minnesota (2)     12/14/2014     Best In Show Judge: Barbara Dempsey Alderman     Best In Show: Daykeyne Eatin My Cake Too     Lehigh Valley KC     12/13/2014     Best In Show Judge: Betty-Anne Stenmark     Best In Show: GCH Telltale American Ride     Granite City KC Of St. Cloud, Minnesota     12/13/2014     Best In Show Judge: Dr. Dana Ann Smith Massey     Best In Show: GCH Dejavu I Want'A Talk About Me     Medina KC     12/12/2014     Best In Show Judge: Mr. Howard M. Yost     Best In Show: GCH Brisbane N Blue Monday's Diamonds Are Decadent     The AKC Family Just Got Larger! Tricky Ricky Wins World Challenge AKC/Eukanuba National Championship As The Wheels Turn – Blest Be The Ties That Bind Communication Breakdown or Comedy Show? Veterinarians See It All…

We'll email you the stories that fanciers want to read from all around the web daily

We don't share your email address

Canine Super Models

One of the things I think we are missing in our daily lives is the canine advertising icon. Among American males, I may be alone in thinking that Spuds MacKenzie is more memorable a super model than Gisele Bundchen. After a century of the pervasive presence of doggy pitchmen, there is now a dearth of advertising featuring man’s best friend. Now, I’m not talking about the dogs that hawk pet food, like the West Highland Terrier featured in the Cesar dog food ads. I’m talking about those pooches promoting products to all people with purchasing power. Here are three of the canine celebrity spokespersons I grew up with.

The Smooth Fox Terrier, Nipper, died in 1895, but his owner, English painter Francis Barraud, captured his image looking into an old gramophone before he died. Nipper became one of the most recognizable dogs in history, serving as the emblem of the Beliner Gramophone company, and the Victor record company, but most famously for RCA Victor, now part of Sony Music Entertainment.

In 1959 commercial artist Joyce Ballantyne Brand stood her 3-year-old daughter Cheri on a picnic table in her backyard and painted her portrait standing on a beach while a nameless black Cocker Spaniel tugged on the child’s bikini bottom. Joyce was paid the princely sum of $2,500 and the Coppertone Suntan Lotion company got a multimillion dollar advertising campaign. In 1965 a 3-year-old Jodie Foster would reprise the role in a live action television commercial.

My personal favorites were the Scottish Terrier & West Highland White Terrier, Rags & Tatters, who waggishly encouraged drinkers to choose Black & White Scotch for four decades. When I was growing up, major liquor brands would feature holiday decanters at Christmas. Black & White Scotch had decanters in the likeness of Rags & Tatters. Unfortunately, by the time I came of drinking age, the decanters had disappeared from liquor store Christmas displays. After 15 years of poking around secondhand stores and garage sales, I found the elusive decanters on eBay. They are my favorite dog-related pieces.

One would think that today’s advertising geniuses would realize that 60 percent of American households include a dog…and they work for way less than Heidi Klum. And that’s today’s Back Story.

Written by

Billy Wheeler has been attending dog shows as a spectator and exhibitor for over 40 years. Billy is the man behind the popular Dog Show Poop. He is a retired management consultant who has advised multiple organizations affiliated with the AKC and the Cat Fanciers Association on business management, long range planning, customer service, and legislative matters. After 25 years of living in the big cities of New York, San Francisco, and Washington, DC, he now resides in his hometown of Memphis TN with his wife, Brenda, her Toy Poodle and his Cairn, Scottie, & IG. When he is not blogging, Billy can be found in the kitchen cooking, and listening to opera.