web analytics
Login
Subscribe
Breaking News         Delaware Water Gap KC     12/14/2014     Best In Show Judge: Anne Katona     Best In Show: GCH Telltale American Ride     Granite City KC Of St. Cloud, Minnesota (2)     12/14/2014     Best In Show Judge: Barbara Dempsey Alderman     Best In Show: Daykeyne Eatin My Cake Too     Lehigh Valley KC     12/13/2014     Best In Show Judge: Betty-Anne Stenmark     Best In Show: GCH Telltale American Ride     Granite City KC Of St. Cloud, Minnesota     12/13/2014     Best In Show Judge: Dr. Dana Ann Smith Massey     Best In Show: GCH Dejavu I Want'A Talk About Me     Medina KC     12/12/2014     Best In Show Judge: Mr. Howard M. Yost     Best In Show: GCH Brisbane N Blue Monday's Diamonds Are Decadent     Tricky Ricky Wins World Challenge AKC/Eukanuba National Championship As The Wheels Turn – Blest Be The Ties That Bind Communication Breakdown or Comedy Show? Veterinarians See It All… Skye Terrier Charlie Wins Best in Show at 14th Annual AKC/Eukanuba National Championship

We'll email you the stories that fanciers want to read from all around the web daily

We don't share your email address

Nestlé Ends Pup of the Year Sponsorship

AFTER more than 30 years, Nestlé is to end its sponsorship of the Pro Plan/Dog World Pup of the Year competition.

The company wrote to championship show secretaries last week telling them: “As part of our planning for 2015 we have finalised a review of our marketing strategy… This means making some difficult decisions, the most significant of which is to withdraw from the Pro Plan/Dog World Pup of the Year competition.”

The company says it will honour its commitment for 2014 which includes sponsorship of the final, due to be held at Crewe Hall in February.

The statement from Nestlé says: “We remain committed to the breeder community which has seen our support increase significantly year on year. We are simply choosing to manifest that support in different ways.

“We are planning to attend a greater number of championship shows and to support show societies and breeders with new approaches, soon to be announced.”

DOG WORLD managing director Stuart Baillie said: “We are obviously very disappointed that such a long-standing relationship is coming to an end and we were only told about Nestlé’s decision at the same time as the championship show secretaries, so we have had very little time to consider where we take the Pup of the Year competition from here.

“We are committed to working to maintain a contest which recognises the best young dogs coming through and over the next couple of weeks will be looking to find a way to allow that to happen.”

- See more at: http://www.dogworld.co.uk/product.php/119164/0/nestl__ends_pup_of_the_year_sponsorship/eb447622bc7c188f861a04af819025d4#sthash.tNzcb33O.dpuf

Written by