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Sony Unveils Animalia Line of Tech Products Designed for Pets

SAN DIEGO, April 1, 2013 /PRNewswire/ — The following is being issued by Sony Electronics and is an acknowledged spoof press release. The following news release is not factual, and should not be reported upon as such. Sony Electronics today announced the Animalia line of technology products specially designed and created for pets. The introductory line-up includes Sony-branded products targeted at owners with dogs, cats and hamsters, with additional devices and networked services slated for release later this year.

“Now that there are more households with pets than with children, we are targeting pet owners who want to provide unique entertainment experiences for their furry, four-legged family members,” said Tom Barret, Lead Engineer for the Animalia line. “Sony is known for making products that enrich our lives, and the Animalia line was developed for domesticated animals who also naturally seek visual, music and emotional experiences.”

Sony K9 4K TV
The new Sony K9 4K TV provides the perfect entertainment experience for any dog. It features a crystal clear display that maximizes the use of blue and yellow tones without red and green tones in order to make it easier for dogs to view their favorite content in full 4K resolution.

The TV is designed to attach to most dog baskets and comes with an easy-to-use, paw-friendly remote control that features just two buttons – one for “play” and another for “Skype” so that dogs can interact with their owners in real time.

The TV’s audio system also boasts a new Dog Enabled Frequency (DEF) with a special 54.2 channel surround sound which is tuned to dogs’ levels of hearing so that they can hear what their owners are saying more clearly.

Sony M3-OW KittyCans and Cat Cans on Music Unlimited
Tapping into a cat’s natural behavior to tune out, the Sony M3-OW KittyCans headphones are now available to fit any feline. The adjustable headphones always seem like they’re on even if they are not, thanks to ActiveLight technology, which enables cats to pretend that they are listening to music even when they are taking a break and don’t want to respond.

To help sensitive cats become accustomed to hearing human voices and other loud sounds, Sony is releasing a range of feline-focused playlists dubbed “Cat Cans” which owners can download from Music Unlimited. Designed to fit different levels of cats’ natural curiosity, personalities and tastes, the playlists can be customized and include tracks such as:

‘What’s new pussycat?’ by Tom Jones
‘Look what the cat dragged in’ by Poison
‘Black cat’ by Janet Jackson
‘Mean-eyed cat’ by Johnny Cash
‘Get back honky cat’ by Elton John

Sony In-Cage Speakers
To help motivate hamsters to make better use of the small space in their cages, and specifically their exercise wheels, Sony has introduced the “In-Cage Speakers” which gently pump energetic music into the cage environment. The capsule-sided speakers are designed to encourage hamsters to go harder and work off those extra sunflower seeds, with the tempo of the music adjusting and changing to their pace.

The Sony Animalia line delivers uncompromising functionality to meet the expectations and demands of today’s technologically advanced pets. All products are available starting today at www.sony.com/animalia.

For photos of the new Animalia products, visit www.sony.com/news.

SOURCE Sony Electronics

CONTACT: Elizabeth Boukis, 408-352-4593, elizabeth.boukis@am.sony.com

Web Site: http://www.sony.com/news

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