Best In Show Daily arrived in New York in February determined to bring you Westminster coverage like never before—with quality, intimacy and immediacy. I think you will agree that we succeeded. You read in-depth coverage from BISD editors Dan Sayers, Christi McDonald and Susan Chaney, and from bloggers Billy Wheeler, Pilar Kuhn and Kayla Bertagnolli. Throughout the show we posted photos both from behind the scenes and inside the show rings.
Best In Show Daily leveraged every available internet technology to bring you up-to-the-minute coverage. Not only did you find new, fresh material on our web site, our reporters also provided regular updates on Facebook and Twitter. Each evening more than 7000 people joined Billy Wheeler and Pilar Kuhn in Billy’s popular “Garden Party” chat room during Groups and Best in Show.
The numbers tell the story. We published 20 articles and 22 blogs containing 166 photos. We published an additional 29 photos, plus the results as they happened, on the special BISD Westminster microsite. Forty-five thousand newsletters went out to our readers. Our total reach for Facebook was greater than 300,000 for the week.
More than 170,000 ad views were served with a whopping .5 percent click-through rate. Our unique, individual microsites for our advertisers—a super cool choice for getting your dog out there—had an incredible 13 percent click-through rate. Our 216 Tweets reached well over 10,000 people and brought you instantaneous results throughout the show, right to the innovative Twitter feed on our homepage. During the week, 22 posts reaching nearly 152,000 people (yes, you read that right) helped to more than quadruple the number of “likes” on our Facebook page.
I would say it was “mission accomplished,” and your positive response has been appreciated. We invite you to join us as we continue to provide coverage with quality, intimacy and immediacy at major dog shows throughout the year, starting this week at Crufts, “the world’s largest dog show,” from Birmingham, England.