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Breaking News         Marquette KC (5)     08/31/2014     Best In Show Judge: Mr. Joseph Gregory     Best In Show: GCH Trumpets You Could Be Mine     Gold Country KC (2)     08/31/2014     Best In Show Judge: Mrs. Charlotte Patterson     Best In Show: GCH Promenade Pay It Forward     Longview-Kelso KC (2)     08/31/2014     Best In Show Judge: Mrs. Kimberly Meredith-Cavanna     Best In Show: GCH Rush Hills DramaGeddon JH     Mid-Coast KC of Maine     08/31/2014     Best In Show Judge: Mrs. Wendy Willhauck     Best In Show: GCH Del Zarzoso Salvame From Afterglow     Cheyenne KC     08/31/2014     Best In Show Judge: Mrs. Lowell (Arlene) Davis     Best In Show: GCH Polar Mist N Bark Barks Built Tough     Be Prepared, For Yourself and Your Animals Westminster Kennel Club Dog Show – Ticket Presale Midnight Sun, A Remarkable Police Dog (1926) Purina Pro Plan Renews Sponsorship of AKC Registered Handlers Program Train Your Wee, Little Dog As If It Were Cujo!

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Westminster Coverage Like Never Before

Best In Show Daily arrived in New York in February determined to bring you Westminster coverage like never before—with quality, intimacy and immediacy. I think you will agree that we succeeded. You read in-depth coverage from BISD editors Dan Sayers, Christi McDonald and Susan Chaney, and from bloggers Billy Wheeler, Pilar Kuhn and Kayla Bertagnolli. Throughout the show we posted photos both from behind the scenes and inside the show rings.

Best In Show Daily leveraged every available internet technology to bring you up-to-the-minute coverage. Not only did you find new, fresh material on our web site, our reporters also provided regular updates on Facebook and Twitter. Each evening more than 7000 people joined Billy Wheeler and Pilar Kuhn in Billy’s popular “Garden Party” chat room during Groups and Best in Show.

The numbers tell the story. We published 20 articles and 22 blogs containing 166 photos. We published an additional 29 photos, plus the results as they happened, on the special BISD Westminster microsite. Forty-five thousand newsletters went out to our readers. Our total reach for Facebook was greater than 300,000 for the week.

More than 170,000 ad views were served with a whopping .5 percent click-through rate. Our unique, individual microsites for our advertisers—a super cool choice for getting your dog out there—had an incredible 13 percent click-through rate. Our 216 Tweets reached well over 10,000 people and brought you instantaneous results throughout the show, right to the innovative Twitter feed on our homepage. During the week, 22 posts reaching nearly 152,000 people (yes, you read that right) helped to more than quadruple the number of “likes” on our Facebook page.

I would say it was “mission accomplished,” and your positive response has been appreciated. We invite you to join us as we continue to provide coverage with quality, intimacy and immediacy at major dog shows throughout the year, starting this week at Crufts, “the world’s largest dog show,” from Birmingham, England.

Click here for our entire coverage.

Click here to relive the excitement of  Westminster in photo galleries.

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