Good Works

World Pet Association Announces Good Works Social

Media Contest for 2017, Encouraging Pet Industry

Businesses to Showcase Good Work in their Communities


  • Enter for a chance to win a first place prize of $1,000 donated to a charity of the winner’s choice, $500 for the second place winner and $250 for third place.
  • Winners to be Announced at SuperZoo 2017, to be held at the Mandalay Bay Convention Center, Las Vegas, July 25-27, with conference sessions July 24-26.


MONROVIA, CA – Following the success of last year’s Good Works social media contest, World Pet Association (WPA), the producers of SuperZoo, North America’s leading pet retail trade exposition and conference, have announced that the contest will run once again in 2017. The winners, to be announced during SuperZoo 2017, which this year will return to the Mandalay Bay Convention Center, Las Vegas, July 25-27, (with conference sessions July 24-26), will receive a prize of $1,000 donated to a charity of their choice. This year we will also be offering a second place prize of $500 and a third place prize of $250, again in the form of donations to the charities of the winners’ choice.

As in 2016, the contest rules are simple: Commencing June 12 contestants should post a photograph on Twitter, Facebook or Instagram of their pet business doing ‘Good Works’ for their community, tagging SuperZoo and using the hashtag #WPAGoodWorks by 5:00 PM PST on July 12.

“The theme for SuperZoo 2017 is ‘Better Together,’ and what better way to illustrate this than showcasing business owners in our industry going above and beyond and performing good works in their communities,” comments Doug Poindexter, president of WPA. “Last year, the Good Works contest provided a wealth of heartwarming stories that reinforced the value of the pet industry to local communities. We hope this year’s entries will take inspiration from some of those submissions.”

Highlights of the 2016 entries and winner can be viewed online at:

Contest Rules:

  • All entries must tag SuperZoo and use #WPAGoodWorks in your post
  • Must be posted by Wednesday, July 12, 2017 at 11.59pm PST
  • Entering companies must be businesses in the pet industry
  • First, second and third placed winners must be attending or exhibiting at SuperZoo to win
  • First, second and third placed winners will be notified via social media prior to SuperZoo to choose their charity

SuperZoo social media links:




Building on its more than 65-year history of helping pet retailers and service professionals discover new products, learn how to build their business and connect with others who share their passion, SuperZoo has grown from a small, regional event to one of the most productive gatherings and positive trade shows of the year. SuperZoo’s theme for 2017 — ‘Better Together’ — reflects the inclusive nature of an event that welcomes everyone from independent retailers to groomers to international and corporate buyers.

In addition to a bustling trade show floor, SuperZoo offers attendees more than 80 education sessions covering a wide variety of topics including: staff training, human resources, leadership, social media, and customer service and marketing, among others. Grooming and service industry sessions are geared toward building your business and animal wellness sessions focus on small animal care in stores and best practices for birds and reptiles. For more information about SuperZoo, or to register:


About SuperZoo


SuperZoo boasts the most buyer participation of any trade show for the pet retail industry in North America, providing pet retail and service professionals with the knowledge and resources they need to be successful. For the sixth consecutive year, SuperZoo has grown in exhibitor space and square footage and has been listed among Trade Show Executive’s “Gold 100” trade events since 2014. Produced by World Pet Association (WPA), the show attracts around 18,000 retailers, product suppliers and service providers at each annual event. WPA is the oldest industry organization promoting the responsible growth and development of the companion pet and related products and services industry, and works to educate the general public in order to ensure safe and healthy lifestyles for all our animal friends. In addition to producing SuperZoo, WPA is the host of America’s Family Pet Expo, held annually in Costa Mesa, CA, Atlanta Pet Fair & Conference, held in Atlanta, and Aquatic Experience, held in Chicago. For more information:

About World Pet Association


Founded in 1950, World Pet Association (WPA) is the pet industry’s oldest non-profit organization. Based in Southern California, WPA coordinates industry-defining trade shows—SuperZoo and Atlanta Pet Fair & Conference—to promote responsible growth and development of the pet industry. Other popular annual events include America’s Family Pet Expo, a consumer pet and pet product expo, and Aquatic Experience, which combines consumer events with a trade show. Through WPA’s Good Works program, proceeds from these events are funneled back into key industry organizations and non-profits supporting the pet community, making it easier for pet industry professionals to do business. WPA provides thought leadership on consumer and legislative issues for the good of professionals, as well as the industry as a whole, and leads efforts in the public sector to inform consumers and ensure safe, healthy lifestyles for all animals.

For more information: